{"id":2657,"date":"2018-08-28T01:36:35","date_gmt":"2018-08-28T07:36:35","guid":{"rendered":"http:\/\/www.quepasaahora.com\/qpa_wp\/?p=2657"},"modified":"2018-08-28T01:36:55","modified_gmt":"2018-08-28T07:36:55","slug":"adidas-x-parley-presenta-zapatillas-con-eco-innovacion-para-promover-el-cuidado-de-los-oceanos","status":"publish","type":"post","link":"https:\/\/www.quepasaahora.com\/qpa_wp\/adidas-x-parley-presenta-zapatillas-con-eco-innovacion-para-promover-el-cuidado-de-los-oceanos\/","title":{"rendered":"ADIDAS X PARLEY PRESENTA ZAPATILLAS CON ECO-INNOVACI\u00d3N PARA PROMOVER EL CUIDADO DE LOS OC\u00c9ANOS"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

adidas y Parley for the Oceans anunciaron el regreso de Run For The Oceans, un movimiento de running global que aprovecha el poder del deporte para crear conciencia sobre la amenaza de la contaminaci\u00f3n marina por pl\u00e1stico.<\/strong><\/em><\/p>\n

 <\/p><\/blockquote>\n

Protecci\u00f3n a oc\u00e9anos<\/h1>\n

A trav\u00e9s de esta iniciativa mundial, adidas y Parley hacen un llamado a sus comunidades globales para tomar acci\u00f3n y proteger los oc\u00e9anos que se encuentra cada vez en mayor peligro debido a los problemas provocados por el hombre. Desde 2015, los socios han trabajado juntos para educar a las personas sobre el tema, tambi\u00e9n demostrando soluciones creativas, tales como el uso del pl\u00e1stico Parley Ocean Plastic\u2122 para la creaci\u00f3n de los productos adidas x Parley.<\/p>\n

\"\"<\/h1>\n

El oc\u00e9ano, fuente de su creaci\u00f3n<\/h1>\n

Inspirado en los oc\u00e9anos, adidas Running revel\u00f3 las zapatillas de edici\u00f3n limitada UltraBOOST Parley y UltraBOOST X, fusionando la tecnolog\u00eda de calzados orientada al desempe\u00f1o con eco-innovaci\u00f3n progresiva. Los productos de alto desempe\u00f1o y alto prop\u00f3sito comprueban el compromiso de adidas y Parley por abordar las grandes amenazas un paso a la vez, presentando una suela media BOOST\u2122 con retorno de energ\u00eda y una parte superior Primeknit con 95% Parley Ocean Plastic\u2122.\u00a0 Se requieren de 11 botellas pl\u00e1sticas para la elaboraci\u00f3n de un par de zapatillas.<\/p>\n

Una iniciativa que va m\u00e1s all\u00e1<\/h1>\n

Llevando la iniciativa al pr\u00f3ximo nivel en este 2018, adidas empat\u00f3 cada kil\u00f3metro recorrido utilizando la app Runtastic con USD $1.00 , llegando a un mill\u00f3n de kil\u00f3metros los cuales fueron destinados para apoyar el programa Parley Ocean Plastic Program, que educa y empodera a la pr\u00f3xima generaci\u00f3n de Guardianes del Oc\u00e9ano a trav\u00e9s de experiencias envolventes en el ambiente que lucha por proteger. Con actividades escolares y deportes acu\u00e1ticos, el programa le presenta a la juventud el mundo submarino, ense\u00f1\u00e1ndoles sobre los impactos de la contaminaci\u00f3n marina por pl\u00e1stico y d\u00e1ndoles las herramientas y la inspiraci\u00f3n para proteger su futuro con Parley AIR.<\/p>\n

\"\"<\/p>\n

\n
\n

Sigue la conversaci\u00f3n en @adidasrunning en Instagram, Facebook y Twitter, y usando #RunForTheOceans, #adidasParley, #UltraBOOST.<\/h3>\n
\n
\n

ADIDAS & PARLEY aliados desde 2015<\/h1>\n

En abril de 2015, adidas anunci\u00f3 una alianza con Parley for the Oceans, una organizaci\u00f3n que crea conciencia sobre la belleza y fragilidad de los oc\u00e9anos. Como miembro fundador, adidas respalda a Parley for the Oceans en sus esfuerzos de comunicaci\u00f3n y educaci\u00f3n, tambi\u00e9n en su exhaustivo programa Parley Ocean Plastic Program y la estrategia Parley AIR Strategy (Avoid [Evitar], Intercept [Interceptar] y Redesign [Redise\u00f1ar]) que busca eliminar la contaminaci\u00f3n marina por pl\u00e1stico.<\/p>\n

\n

Para m\u00e1s informaci\u00f3n, por favor visita:\u00a0http:\/\/adidas.com\/parley<\/a><\/h3>\n
\n
\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  adidas y Parley for the Oceans anunciaron el regreso de Run For The Oceans, un movimiento de running global…<\/p>\n","protected":false},"author":9,"featured_media":2658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[49,120,67,136,152,55,110,64],"tags":[58,101,9,104,99,10,44,2,45],"class_list":["post-2657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-deportes","category-el-mundo","category-fitness","category-moda","category-tecnologia","category-titulares","category-trending","tag-actualidad","tag-ecologia","tag-lo-actual","tag-moda","tag-mundo","tag-noticias","tag-tecnologia","tag-titulares","tag-trending","clearfix","entry"],"yoast_head":"\nADIDAS X PARLEY PRESENTA ZAPATILLAS CON ECO-INNOVACI\u00d3N PARA PROMOVER EL CUIDADO DE LOS OC\u00c9ANOS - Que pasa ahora.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quepasaahora.com\/qpa_wp\/adidas-x-parley-presenta-zapatillas-con-eco-innovacion-para-promover-el-cuidado-de-los-oceanos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ADIDAS X PARLEY PRESENTA ZAPATILLAS CON ECO-INNOVACI\u00d3N PARA PROMOVER EL CUIDADO DE LOS OC\u00c9ANOS - Que pasa ahora.com\" \/>\n<meta property=\"og:description\" content=\"  adidas y Parley for the Oceans anunciaron el regreso de Run For The Oceans, un movimiento de running global…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quepasaahora.com\/qpa_wp\/adidas-x-parley-presenta-zapatillas-con-eco-innovacion-para-promover-el-cuidado-de-los-oceanos\/\" \/>\n<meta property=\"og:site_name\" content=\"Que pasa ahora.com\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-28T07:36:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-08-28T07:36:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2018\/08\/UltraBOOST-Parley-Deep-Ocean-Blue-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"843\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claudia E. 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