{"id":2982,"date":"2019-01-13T22:58:26","date_gmt":"2019-01-14T04:58:26","guid":{"rendered":"http:\/\/www.quepasaahora.com\/qpa_wp\/?p=2982"},"modified":"2025-06-23T17:01:55","modified_gmt":"2025-06-23T23:01:55","slug":"__trashed","status":"publish","type":"post","link":"https:\/\/www.quepasaahora.com\/qpa_wp\/__trashed\/","title":{"rendered":"Nueva plataforma digital de BAM \u201cKil\u00f3metros con Valor\u201d para beneficiar a miles de guatemaltecos"},"content":{"rendered":"\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" loading=\"lazy\" src=\"http:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Lanzamiento-BAM-KmCV-100119-1024x682.jpg\" alt=\"\" class=\"wp-image-2983\" srcset=\"https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Lanzamiento-BAM-KmCV-100119-1024x682.jpg 1024w, https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Lanzamiento-BAM-KmCV-100119-300x200.jpg 300w, https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Lanzamiento-BAM-KmCV-100119-768x512.jpg 768w, https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Lanzamiento-BAM-KmCV-100119.jpg 1688w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-pullquote\" style=\"border-color:#cf2e2e\"><blockquote><p>Kil\u00f3metros con Valor es una plataforma alojada en BAMApp con la cual los guatemaltecos acumular\u00e1n kil\u00f3metros en su recorrido. BAM traducir\u00e1 la distancia recorrida en una donaci\u00f3n monetaria a beneficio de importantes fundaciones en el pa\u00eds, como: Club Rotario, Defensores de la Naturaleza y MAIA \u2013 Starfish Impact.<\/p><\/blockquote><\/figure>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">El 10 de enero BAM, grupo financiero con m\u00e1s de 92 a\u00f1os de\nservicio a los guatemaltecos y centroamericanos, invit\u00f3 oficialmente a descargar\no actualizar la aplicaci\u00f3n BAMApp, la cual contiene la nueva plataforma digital\nKil\u00f3metros con Valor.&nbsp; Con ella podr\u00e1n\nacumular kil\u00f3metros y donarlos a la causa social de su elecci\u00f3n. Los usuarios\nal caminar, entrenar o participar en carreras, tendr\u00e1n la oportunidad de\nredimir su recorrido en ayuda econ\u00f3mica para apoyar a importantes fundaciones\ncomo Club Rotario Guatemala, Defensores de la Naturaleza, y\/o MAIA (antes\nAsociaci\u00f3n Estrella de Mar \u2013 Starfish Impact).<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" loading=\"lazy\" src=\"http:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/20190110_105737-1024x768.jpg\" alt=\"\" class=\"wp-image-2986\" srcset=\"https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/20190110_105737-1024x768.jpg 1024w, https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/20190110_105737-300x225.jpg 300w, https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/20190110_105737-768x576.jpg 768w, https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/20190110_105737.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cQueremos aplaudir la incre\u00edble labor de organizaciones que desde sus inicios han luchado por generar un impacto evidentemente positivo para el pa\u00eds. Con la creaci\u00f3n de esta plataforma digital, adem\u00e1s de fomentar una vida sana y activa en los guatemaltecos, nuestra meta es que todos caminemos, entrenemos o corramos y a la vez ayudemos a estas importantes causas. Queremos darle valor a esos kil\u00f3metros que recorremos todos los d\u00edas y hacer la diferencia\u201d, expres\u00f3 Hazel Barrundia, Gerente de Identidad Corporativa de BAM. <\/p><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo participar?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Para formar parte de esta iniciativa, el usuario deber\u00e1\nregistrar sus pasos, entrenos o carreras en la plataforma Kil\u00f3metros con Valor,\nque detectar\u00e1 la distancia recorrida en cada ocasi\u00f3n. La plataforma entonces,\ndesplegar\u00e1 los kil\u00f3metros acumulados y el valor obtenido en quetzales que podr\u00e1\ndonar. Por cada logro alcanzado, los usuarios obtendr\u00e1n medallas de\nreconocimiento y podr\u00e1n compartirlas en sus redes sociales. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"656\" loading=\"lazy\" src=\"http:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Conferencias-de-Prensa-BAM-KmCV-1024x656.jpg\" alt=\"\" class=\"wp-image-2984\" srcset=\"https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Conferencias-de-Prensa-BAM-KmCV-1024x656.jpg 1024w, https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Conferencias-de-Prensa-BAM-KmCV-300x192.jpg 300w, https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Conferencias-de-Prensa-BAM-KmCV-768x492.jpg 768w, https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Conferencias-de-Prensa-BAM-KmCV-100x65.jpg 100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Las fundaciones\u2026<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Podr\u00e1n brindar su aporte a las causas del Club Rotario\nGuatemala, red mundial que promueve acciones para generar un cambio perdurable\nen el mundo; Defensores de la Naturaleza, organizaci\u00f3n comprometida con la\nconservaci\u00f3n de la riqueza natural y cultural; y MAIA, organizaci\u00f3n que\nempodera a las mujeres en \u00e1reas rurales para lograr una sociedad con m\u00e1s\nequidad. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Una meta anual<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">El usuario podr\u00e1 decidir el monto que donar\u00e1 a cada\nfundaci\u00f3n o si le entregar\u00e1 la totalidad de sus fondos a una sola de ellas. La\nmeta colectiva es recaudar hasta GTQ 225,000.00 al a\u00f1o, dividido entre las tres\nfundaciones beneficiadas.&nbsp; <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las fundaciones participantes agradecieron a BAM y a los\nguatemaltecos, quienes con su entusiasmo y con cada kil\u00f3metro recorrido,\napoyar\u00e1n de manera solidaria a m\u00e1s de una buena causa. Instaron tambi\u00e9n a todas\nlas personas que quieren ayudar a que utilicen la plataforma para caminar,\nentrenar o participar en carreras con un prop\u00f3sito. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" loading=\"lazy\" src=\"http:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Fotograf\u00eda-Oficial-100119-1024x682.jpg\" alt=\"\" class=\"wp-image-2985\" srcset=\"https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Fotograf\u00eda-Oficial-100119-1024x682.jpg 1024w, https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Fotograf\u00eda-Oficial-100119-300x200.jpg 300w, https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Fotograf\u00eda-Oficial-100119-768x512.jpg 768w, https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2019\/01\/Fotograf\u00eda-Oficial-100119.jpg 1688w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-style-default is-layout-flow wp-block-quote-is-layout-flow\"><p>&nbsp;\u201cBAM promueve y patrocina el atletismo guatemalteco desde sus inicios, brindando apoyo en diferentes actividades que impulsan la pr\u00e1ctica de este deporte, tales como el patrocinio de importantes carreras como la Max Tott, Media Marat\u00f3n Internacional de Cob\u00e1n y los 10K y 21K de la Ciudad. La creaci\u00f3n de esta plataforma es una muestra de nuestro compromiso y trabajo enfocado en la innovaci\u00f3n al servicio de las personas. Nuestra meta es motivar a nuestra comunidad a que haga la diferencia, por medio de una actividad que le aporta a su bienestar y al de los dem\u00e1s.\u201d, finaliz\u00f3 indicando Hazel Barrundia.&nbsp; <\/p><\/blockquote>\n\n\n\n<p style=\"text-align:center\" class=\"has-background has-drop-cap has-very-light-gray-background-color wp-block-paragraph\">Kil\u00f3metros con Valor est\u00e1 disponible para todos los usuarios\nde BAMApp y puede ser utilizada en todo tipo de dispositivos m\u00f3viles,\nsmartphones con sistema operativo iOS, Android o Windows 10, as\u00ed como en\nrelojes inteligentes.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" style=\"text-align:center\">BAM invita a todos los guatemaltecos a que le encuentren un sentido especial a cada kil\u00f3metro que recorran en su d\u00eda a d\u00eda y los conviertan en Kil\u00f3metros con Valor.<\/h4>\n\n\n\n<hr class=\"wp-block-separator is-style-wide\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Kil\u00f3metros con Valor es una plataforma alojada en BAMApp con la cual los guatemaltecos acumular\u00e1n kil\u00f3metros en su recorrido. BAM&hellip;<\/p>\n","protected":false},"author":9,"featured_media":2983,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[49,120,136,55,110,64],"tags":[58,126,59,72,44,2],"class_list":["post-2982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-deportes","category-fitness","category-tecnologia","category-titulares","category-trending","tag-actualidad","tag-apps","tag-guatemala","tag-solidaridad","tag-tecnologia","tag-titulares","clearfix","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nueva plataforma digital de BAM \u201cKil\u00f3metros con Valor\u201d para beneficiar a miles de guatemaltecos - Que pasa ahora.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quepasaahora.com\/qpa_wp\/__trashed\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nueva plataforma digital de BAM \u201cKil\u00f3metros con Valor\u201d para beneficiar a miles de guatemaltecos - Que pasa ahora.com\" \/>\n<meta property=\"og:description\" content=\"Kil\u00f3metros con Valor es una plataforma alojada en BAMApp con la cual los guatemaltecos acumular\u00e1n kil\u00f3metros en su recorrido. 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