{"id":3599,"date":"2020-01-11T00:50:03","date_gmt":"2020-01-11T06:50:03","guid":{"rendered":"http:\/\/www.quepasaahora.com\/qpa_wp\/?p=3599"},"modified":"2020-01-11T00:50:05","modified_gmt":"2020-01-11T06:50:05","slug":"nuevo-concepto-de-tiendas-de-conveniencia-shell-select","status":"publish","type":"post","link":"https:\/\/www.quepasaahora.com\/qpa_wp\/nuevo-concepto-de-tiendas-de-conveniencia-shell-select\/","title":{"rendered":"NUEVO CONCEPTO DE TIENDAS DE CONVENIENCIA SHELL SELECT"},"content":{"rendered":"\n

Shell Select ha incorporado una oferta innovadora y variada para sus consumidores, rompiendo paradigmas en el negocio tradicional de tiendas de conveniencia. Ahora con su nuevo dise\u00f1o, las nuevas tiendas Shell Select presentan un men\u00fa mejorado y personal calificado con el fin de satisfacer necesidades espec\u00edficas de sus consumidores.<\/p><\/blockquote><\/figure>\n\n\n\n

\"\"
\u00c1lvaro Alvaro, Supervisor de Tiendas de Conveniencia Shell Select, Mike Blanco – Oficial de Tiendas de Conveniencia Shell Select, Andrea Mart\u00ednez – Analista de Marketing Shell Select, Juan Manuel Castillo – Gerente de Tiendas de Conveniencia Shell Select, Rafael Majano – Gerente de Retail Shell Select y Mariano Fern\u00e1ndez – Coordinador de Proyectos Shell Select.<\/strong><\/figcaption><\/figure>\n\n\n\n

Shell Select, se reinvent\u00f3 con su nuevo formato, con el objetivo de crearles una experiencia para sus clientes, al innovar y agregar valor a los consumidores en su vida cotidiana y a lo largo de sus viajes. <\/p>\n\n\n\n

\n\n\n\n

El nuevo concepto va m\u00e1s all\u00e1 del negocio tradicional. Para desarrollar este modelo, Shell realiz\u00f3 diversos estudios que le permitieron desarrollar el nuevo giro. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cDecidimos incorporar a Guatemala un nuevo concepto que permitiera ofrecer una experiencia diferente e innovadora a nuestros clientes, brind\u00e1ndoles un servicio de calidad mundial en un lugar que sobrepasa todos los est\u00e1ndares en Guatemala. Esto signific\u00f3 implementar una aut\u00e9ntica revoluci\u00f3n en nuestras tiendas de conveniencia, marcando un antes y un despu\u00e9s en el mercado guatemalteco\u201d, <\/strong> <\/p>Juan Manuel Castillo, Gerente de Tiendas de conveniencia.<\/strong><\/cite><\/blockquote>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Propuesta del men\u00fa<\/h2>\n\n\n\n

Entre las innovaciones se destacan un men\u00fa diferente y mejorado que incluye comida preparada en el momento con ingredientes frescos y de la mejor calidad, sobresaliendo el Hot Dog m\u00e1s vendido en toda la regi\u00f3n, s\u00e1ndwiches, pizzas horneadas y caf\u00e9 100% guatemalteco molido en el momento. Los clientes encontrar\u00e1n un espacio c\u00f3modo, seguro y moderno para descansar, salir de la rutina cotidiana y seguir su camino. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dise\u00f1o responde a herramientas tecnol\u00f3gicas<\/h2>\n\n\n\n

La disposici\u00f3n y distribuci\u00f3n interior del nuevo concepto de tiendas Shell Select se configuraron gracias al uso de tecnolog\u00eda de seguimiento ocular y tiendas virtuales, identificando c\u00f3mo los consumidores se movilizan dentro de la tienda para adquirir los productos de su necesidad de forma \u00e1gil y sencilla.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cQueremos brindar a los guatemaltecos una mejorada forma de disfrutar nuestras tiendas de conveniencia, que lleguen, se sientan como en casa, disfruten de un caf\u00e9 premium,una buena comida,una atenci\u00f3n inigualable y una oferta de art\u00edculos variada, entre otros beneficios, consintiendo con una experiencia sin igual a nuestros consumidores\u201d.<\/p>

<\/p> Juan Manuel Castillo<\/strong> <\/cite><\/blockquote><\/figure>\n\n\n\n

\"\"<\/figure>\n\n\n\n
El nuevo concepto se ha incorporado a la fecha en 30 tiendas de la cadena Shell Select en Guatemala, con la proyecci\u00f3n de realizarlo en otras en el corto plazo para cubrir toda la red de tiendas a nivel nacional. <\/strong><\/h5>\n\n\n\n
\n","protected":false},"excerpt":{"rendered":"

Shell Select ha incorporado una oferta innovadora y variada para sus consumidores, rompiendo paradigmas en el negocio tradicional de tiendas…<\/p>\n","protected":false},"author":9,"featured_media":3602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[49,54,110,64],"tags":[43,2,45],"class_list":["post-3599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-gastronomia","category-titulares","category-trending","tag-comida","tag-titulares","tag-trending","clearfix","entry"],"yoast_head":"\nNUEVO CONCEPTO DE TIENDAS DE CONVENIENCIA SHELL SELECT - Que pasa ahora.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quepasaahora.com\/qpa_wp\/nuevo-concepto-de-tiendas-de-conveniencia-shell-select\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NUEVO CONCEPTO DE TIENDAS DE CONVENIENCIA SHELL SELECT - Que pasa ahora.com\" \/>\n<meta property=\"og:description\" content=\"Shell Select ha incorporado una oferta innovadora y variada para sus consumidores, rompiendo paradigmas en el negocio tradicional de tiendas…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.quepasaahora.com\/qpa_wp\/nuevo-concepto-de-tiendas-de-conveniencia-shell-select\/\" \/>\n<meta property=\"og:site_name\" content=\"Que pasa ahora.com\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-11T06:50:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-01-11T06:50:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.quepasaahora.com\/qpa_wp\/wp-content\/uploads\/2020\/01\/Tienda-de-conveniencia-SS-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1596\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Claudia E. 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