{"id":7340,"date":"2024-11-22T16:00:03","date_gmt":"2024-11-22T22:00:03","guid":{"rendered":"https:\/\/www.quepasaahora.com\/qpa_wp\/?p=7340"},"modified":"2024-11-22T16:54:45","modified_gmt":"2024-11-22T22:54:45","slug":"cck-centroamerica-presenta-como-ser-buena-empresa","status":"publish","type":"post","link":"https:\/\/www.quepasaahora.com\/qpa_wp\/cck-centroamerica-presenta-como-ser-buena-empresa\/","title":{"rendered":"CCK Centroam\u00e9rica presenta c\u00f3mo ser buena empresa"},"content":{"rendered":"\n

CCK Centroam\u00e9rica<\/a> ha presentado un nuevo estudio que compara las percepciones de los consumidores sobre las “buenas empresas” en la regi\u00f3n centroamericana. Los resultados revelan que, si bien la calidad de productos y servicios es importante en todos los pa\u00edses, en Guatemala los consumidores otorgan un mayor peso a las pr\u00e1cticas laborales justas y el comportamiento \u00e9tico de las empresas.<\/p>\n\n\n\n

Los resultados indican que el 65.11% de los encuestados considera que la \u00e9tica empresarial es un aspecto clave al momento de tomar decisiones de compra. Este enfoque es uno de los principales diferenciadores para los consumidores al elegir una empresa o marca en Guatemala”, indic\u00f3 Diana Quir\u00f3s, L\u00edder de la Unidad de Analytics de CCK Centroam\u00e9rica.<\/p>\n\n\n

\n
\"CCK<\/figure>\n<\/div>\n\n\n

Adem\u00e1s, la remuneraci\u00f3n justa y el compromiso social tambi\u00e9n se posicionan como factores determinantes para la reputaci\u00f3n de una empresa en el mercado guatemalteco, como lo demuestra el 73.35% de los guatemaltecos que considera es fundamental. \u201cLa remuneraci\u00f3n justa, el comportamiento \u00e9tico y la calidad de los productos y servicios son factores determinantes que moldean la reputaci\u00f3n empresarial en el mercado guatemalteco,\u201d<\/em> coment\u00f3 Alejandra Aqueche, gerente pa\u00eds de CCK Guatemala.<\/p>\n\n\n\n

Aunque la calidad de productos y servicios sigue siendo una expectativa fundamental (55.65%), en Guatemala los consumidores est\u00e1n demostrando una creciente preocupaci\u00f3n por el impacto social y \u00e9tico de las empresas. El comportamiento laboral justo y el compromiso con la sostenibilidad ambiental (52.76%) se han convertido en factores determinantes al momento de elegir una marca, posicionando a Guatemala como un mercado donde la \u00e9tica empresarial juega un papel cada vez m\u00e1s relevante. <\/p>\n\n\n\n

El estudio revela aspectos clave que los consumidores guatemaltecos valoran en las empresas, lo cual tiene implicaciones importantes para la estrategia de reputaci\u00f3n y posicionamiento en el mercado local.<\/p>\n\n\n

\n
\"CCK<\/figure>\n<\/div>\n\n\n

Te podr\u00eda interesar: AI Summit Latam 2024 liderado por Universidad Galileo<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

CCK Centroam\u00e9rica ha presentado un nuevo estudio que compara las percepciones de los consumidores sobre las “buenas empresas” en la…<\/p>\n","protected":false},"author":1,"featured_media":7342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[49,147,110],"tags":[246,59,10,3,2,45],"class_list":["post-7340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-negocios","category-titulares","tag-empresas","tag-guatemala","tag-noticias","tag-selelecciones","tag-titulares","tag-trending","clearfix","entry"],"yoast_head":"\nCCK Centroam\u00e9rica presenta c\u00f3mo ser buena empresa - Que pasa ahora.com<\/title>\n<meta name=\"description\" content=\"Que pasa ahora.com CCK Centroam\u00e9rica revela los hallazgos de su estudio sobre \u00bfQu\u00e9 hace una buena empresa? en Guatemala.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.quepasaahora.com\/qpa_wp\/cck-centroamerica-presenta-como-ser-buena-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CCK Centroam\u00e9rica presenta c\u00f3mo ser buena empresa - Que pasa ahora.com\" \/>\n<meta property=\"og:description\" content=\"Que pasa ahora.com CCK Centroam\u00e9rica revela los hallazgos de su estudio sobre \u00bfQu\u00e9 hace una buena empresa? 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