{"id":9542,"date":"2025-10-29T22:39:38","date_gmt":"2025-10-30T04:39:38","guid":{"rendered":"https:\/\/www.quepasaahora.com\/qpa_wp\/?p=9542"},"modified":"2025-10-30T16:54:58","modified_gmt":"2025-10-30T22:54:58","slug":"la-alianza-historica-que-lanza-al-exito-a-4000-empresarios-indigenas","status":"publish","type":"post","link":"https:\/\/www.quepasaahora.com\/qpa_wp\/la-alianza-historica-que-lanza-al-exito-a-4000-empresarios-indigenas\/","title":{"rendered":"La Alianza Hist\u00f3rica que Lanza al \u00c9xito a 4000 Empresarios Ind\u00edgenas"},"content":{"rendered":"\n

El 24 de octubre de 2025, un apret\u00f3n de manos entre Ciudad Cayal\u00e1<\/a> y la Red Global de Empresarios Ind\u00edgenas (REI)<\/a>, sell\u00f3 un pacto que va m\u00e1s all\u00e1 del comercio. Es un convenio pionero para tejer la inclusi\u00f3n, el respeto y la sostenibilidad en el coraz\u00f3n de Guatemala.<\/p>\n\n\n\n

Durante a\u00f1os, miles de peque\u00f1os y medianos empresarios de la red han luchado por encontrar una vitrina privilegiada para su talento. Sus productos, desde textiles aut\u00e9nticos hasta el caf\u00e9 que sabe a tradici\u00f3n, estaban listos, pero el acceso a mercados din\u00e1micos era dif\u00edcil. La REI naci\u00f3 precisamente para romper esas barreras.<\/p>\n\n\n

\n
\"Alianza\"<\/figure>\n<\/div>\n\n\n

Una Oportunidad Incalculable<\/h2>\n\n\n\n

El resultado m\u00e1s tangible de este convenio, firmado por un a\u00f1o con promesa de renovaci\u00f3n, es la apertura mensual del Bazar de Empresarios Ind\u00edgenas.<\/p>\n\n\n\n

Para Ciudad Cayal\u00e1, la contribuci\u00f3n es directa y fundamental: ceder\u00e1 los espacios sin costo alguno para REI. Esto significa que los expositores tendr\u00e1n un acceso directo e incalculable a un p\u00fablico diverso. El impacto proyectado es masivo, abriendo la puerta a la participaci\u00f3n de m\u00e1s de 4000 emprendedores que activamente buscan crecimiento exponencial.<\/p>\n\n\n\n

\n

“REI buscaba espacios, y Cayal\u00e1 ten\u00eda esos espacios disponibles. Era un verdadero gana-gana,” explic\u00f3 Ruth L\u00f3pez<\/strong>, gerente ambiental de Ciudad Cayal\u00e1.<\/p>\n\n\n

\n
\"Alianza\"<\/figure>\n<\/div><\/blockquote>\n\n\n\n

Hoja de Ruta Sist\u00e9mica<\/h2>\n\n\n\n

Esta alianza no se detiene en la transacci\u00f3n comercial. Alineada con el ODS No. 17, se establece como una Hoja de Ruta Sist\u00e9mica para la cooperaci\u00f3n.<\/p>\n\n\n\n

Cayal\u00e1 pondr\u00e1 a disposici\u00f3n de REI su Departamento Ambiental para replicar su exitoso modelo de manejo de residuos, que logra tratar y valorar el 70% de sus desechos, a corporaciones municipales en cualquier parte del pa\u00eds.<\/p>\n\n\n\n

Miguel Curruchiche, director de REI, enfatiz\u00f3 que este tipo de alianzas son de gran impacto, no solo para dinamizar la econom\u00eda local, sino para la contribuci\u00f3n a la cultura nacional, logrando unificar de forma efectiva lo rural con lo urbano.<\/p>\n\n\n

\n
\"Alianza\"<\/figure>\n<\/div>\n\n\n

Transparencia<\/h2>\n\n\n\n

El acuerdo se cimienta en la transparencia y el respeto mutuo, con reglas claras: “todos los expositores participan bajo las mismas normas y condiciones que cualquier otro bazar dentro de Cayal\u00e1”, comenta L\u00f3pez.<\/p>\n\n\n\n

Se han establecido informes de avance cada seis meses para rastrear indicadores clave de inclusi\u00f3n y sostenibilidad: ventas, generaci\u00f3n de residuos y participaci\u00f3n por g\u00e9nero y edad.<\/p>\n\n\n\n

\n

“La alianza con REI es un reflejo de c\u00f3mo la sostenibilidad, la cultura y la econom\u00eda pueden coexistir en armon\u00eda. Queremos que todos los guatemaltecos se sientan parte de Ciudad Cayal\u00e1, un lugar donde las oportunidades, la cultura y la innovaci\u00f3n convergen”, afirma L\u00f3pez.<\/p>\n<\/blockquote>\n\n\n\n

El Bazar de Empresarios Ind\u00edgenas no es solo un mercado, es la palanca de la unidad que Guatemala puede alcanzar cuando el respeto y la equidad dirigen el camino.<\/p>\n\n\n\n

Tambi\u00e9n te podr\u00eda interesar: Jap\u00f3n y ADIMI firman acuerdo hist\u00f3rico para la educaci\u00f3n en Izabal<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Gracias a una alianza estrat\u00e9gica y sin precedentes entre Ciudad Cayal\u00e1 y la Red Global de Empresarios Ind\u00edgenas (REI), la cultura productiva de Guatemala abandona los m\u00e1rgenes. El acuerdo cede gratuitamente los espacios para el Bazar de Empresarios Ind\u00edgenas, beneficiando a m\u00e1s de 4000 emprendedores.<\/p>\n","protected":false},"author":1,"featured_media":9546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"footnotes":""},"categories":[49,51,61,1,110],"tags":[58,555,59,925,3,2,45],"class_list":["post-9542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-cultura","category-eventos","category-que-pasa","category-titulares","tag-actualidad","tag-cayala","tag-guatemala","tag-rei","tag-selelecciones","tag-titulares","tag-trending","clearfix","entry"],"yoast_head":"\nLa Alianza Hist\u00f3rica que Lanza al \u00c9xito a 4000 Empresarios Ind\u00edgenas - Que pasa ahora.com<\/title>\n<meta name=\"description\" content=\"Descubre la Alianza entre Ciudad Cayal\u00e1 y la Red Global de 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